Absolut-ly accepted
We apologize
Posted Sunday, April 06, 2008, 7:38:29 PM
During the weekend we have received several comments on the ad published in Mexico. We acknowledge the reactions and debate and want to apologize for the concerns this ad caused. We are truly sorry and understand that the ad has offended several persons. This was not our intention. The ad has been withdrawn as of Friday April 4th and will not be used in the future.
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In no way was the ad meant to offend or disparage, or advocate an altering of borders, lend support to any anti-American sentiment, or to reflect immigration issues.
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To ensure that we avoid future similar mistakes, we are adjusting our internal advertising approval process for ads that are developed in local markets.
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This is a genuine and sincere apology,
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By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits
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