Ace of Spades On Audi's "Green Police" Ad
Ace:
Is this pro-green or anti-? Well, it seems pro-green, since it's selling a a "Green" car, and the Green Hero gets to skate past the authoritarian and effeminate Green Police at the end. So... I guess that's supposed to be a good thing, right?
But... so... why is it lampooning green fever?
Go to Ace to see the ad, if you haven't seen it already.
UPDATE - From Michelle Malkin:
Is the Jury still out?... here is the context you need to judge which side Audi is on — from the company’s “Audi Green Police” website:
Who are the Green Police?
Green Police: Who are they? Here is a quick primer.
Every day consumers around the globe are faced with a myriad of decisions in their quest to become more environmentally responsible citizens. Paper or plastic? Bottled water or tap water? Gas or electric? Compost Bucket or Recycling Bin? So many questions; yet so many conflicting answers. It can be overwhelming.
Now consumers have help, from the Green Police.
As part of the lead up to their third consecutive Super Bowl ad, Audi has created a fictional Green Police unit that are caricatures of today’s “green movement”. The Green Police are a humorous group of individuals that have joined forces in an effort to collectively help guide consumers to make the right decision when it comes to the environment. They’re not here to judge, merely to guide these decisions.
Coincidentally, there are numerous real Green Police units globally that are furthering green practices and environmental issues. For example, Israel’s main arm of the Ministry of Environmental Protection in the area of enforcement and deterrence is called; you guess it, the Green Police. New York has officers within the state’s Department of Environmental Conservation that are fondly called the “Green Police”. The Green Police is also the popular name for Vietnam’s Environmental Police Department and the UK has a group who dresses in green as part of the Environment Agency’s squad to monitor excessive CO2 emissions.
UPDATE -
Commenter Wigglesworth (oh, for God's sake, I'm quoting a guy named Wiggleworth. What has this blog come to ...) says:
Just imagine you had developed a really great car. You wanted it to be fast and powerful and effecient because that's what you value in your engineering.
But you really resent the fuck our of the environmentalist nutjobs. They hate your diesel tech, they hate cars in general, and they probably hate engineering.
So you came up with a car that really is much better for the Earth than a Prius or a train, and you know you can market this car to them, but you resent those fuckers.
Perhaps an ad with those nutjob whackos ruining everyone's life but not finding anything wrong with your car is exactly what you want to say to teh world. Pass that through marketing a couple of times to dillute the message, and this ad is the result. Instead of hostility, they just make it a lark.
there's no doubt Audi wanted to make fun of green losers. The Orange Rind offense? come on.
But someone in the chain realized this car will also sell to those nuts, and decided to laugh and mock.
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