Green Energy
Last month, Shmaltz released Rejewvenator, its first summer brew. He'brew is known for its unusual ingredients, thanks to Cowan's creativity and Mendocino Brewing Company's Paul McEalean's expertise, and this year's brew doesn't disappoint: It features fig juice. Cowan plans to change Rejewvenator each year by highlighting a different sacred ingredient from the Torah, like grapes or honey. Olives, Cowan muses, will be a challenge.
And there's more good news from on high. The faithful can look forward to Jewbelation 12, the fifth of Shmaltz's extreme Hanukka seasonals, which packs an awe-inspiring 12 malts, 12 hops and 12% alcohol, and will be available on October 1. And of course many suppliers stock old favorites Genesis Ale, Messiah Bold, Bittersweet Lenny's R.I.P.A. and Origin Pomegranate Ale. It goes without saying that all of He'brew's offerings are certified kosher.
Many He'brew fans are first tempted not by good reviews but simply by the shtick. The name He'brew started off as a gag, when Cowan was in high school and joked with his friends that the Jews should have their own beer. The spirit of humor remained when He'brew became a reality years later. Many of He'brew's bottles sport bold labels featuring a grinning, bottle-brandishing hassidic rabbi.
And the shtick just keeps on coming. He'brew is, naturally, "the chosen beer," and Shmaltz reminds its customers that "exile never tasted so good," "thou shalt covet this" and "don't pass out, pass over."
- St. Louis Microbrewery Introduces New Beer That Mocks Islam
From RIFT: A St. Louis-based craft brewery is backing away from plans to market a new beer mocking Islam called Submission Ale, after outrage immediately flared on Twitter this morning. But Alpha Brewing Company isn’t necessarily scrapping the...
- I Just Don't Know Where To Go With This. . .
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- 1600 Copperhead Road
Dear Uncle Barry. Best watch out for them rev'noors. Signed MR The Hill: Obama as beer-brewer-in-chief By Daniel Strauss - 03/04/11 11:33 AM ET Barack Obama will go down in history as, among other things, the first president to brew his own beer in...
-
Obama doctors recommend moderation of alcohol intake Heh. Send him a case of Molson. Freep: Barack Obama loses beer bet with Canadian Prime Minister By Kirkland Crawford Free Press Sports Writer Something is brewing in U.S.-Canada relations. And it's...
- Nooooooo!!!!!!
That's it, now they've gone and done it. Goddammit now they've crossed the line. . . MSNBC In Oregon and elsewhere, beer tax hikes a-brewing If you've been drowning your economic sorrows in a pint of ale, that could get more expensive....
Green Energy
He' Brew: The Chosen Beer
Hah!
12% alcohol by volume. Hell, you'll be turned into a pillar of salt.
There is nothing better for a man than to eat and drink and tell himself that his labor is good This also I have seen that it is from the hand of God.
--- Ecclesiastes
From the Jerusalem Post:
The American beer market has long been devoted to the holy trinity: Anheuser Busch, Coors and Miller. But the popularity of craft beers, carefully developed brews prepared in microbreweries, is on the rise. The same sickly barley and hop blends are no longer coveted, and more and more American palates are seeking revelation. Consumers are looking for bottles that pack a little more chutzpa. And brewer Jeremy Cowan's Shmaltz Brewing Company, through its He'brew line of beers, is restoring the beer world's faith. He'brew is making believers out of beer aficionados and novices alike.
In the beginning (1996), Cowan created Genesis Ale. Shmaltz Brewing Company was formless and void (and actually didn't exist yet). Genesis was an experimental celebration ale for Hanukka, and to sell the 100 cases he brewed Cowan schlepped them around San Francisco in the trunk of his grandmother's Volvo. From these humble beginnings, He'brew's popularity has spread like a plague of locusts - but in a good way. Shmaltz boasts more than 550 percent growth in the past four years and projects over $1.5 million in sales for 2008.
Last month, Shmaltz released Rejewvenator, its first summer brew. He'brew is known for its unusual ingredients, thanks to Cowan's creativity and Mendocino Brewing Company's Paul McEalean's expertise, and this year's brew doesn't disappoint: It features fig juice. Cowan plans to change Rejewvenator each year by highlighting a different sacred ingredient from the Torah, like grapes or honey. Olives, Cowan muses, will be a challenge.
And there's more good news from on high. The faithful can look forward to Jewbelation 12, the fifth of Shmaltz's extreme Hanukka seasonals, which packs an awe-inspiring 12 malts, 12 hops and 12% alcohol, and will be available on October 1. And of course many suppliers stock old favorites Genesis Ale, Messiah Bold, Bittersweet Lenny's R.I.P.A. and Origin Pomegranate Ale. It goes without saying that all of He'brew's offerings are certified kosher.
Many He'brew fans are first tempted not by good reviews but simply by the shtick. The name He'brew started off as a gag, when Cowan was in high school and joked with his friends that the Jews should have their own beer. The spirit of humor remained when He'brew became a reality years later. Many of He'brew's bottles sport bold labels featuring a grinning, bottle-brandishing hassidic rabbi.
Cowan pairs the images with wickedly witty names and slogans for each variety of brew - Genesis Ale: our first creation; Messiah Bold: the one you've been waiting for; Bittersweet Lenny's R.I.P.A. (a posthumous tribute to Jewish American comedian Lenny Bruce, who was arrested on charges of obscenity in 1961): brewed with an obscene amount of malts & hops.
And the shtick just keeps on coming. He'brew is, naturally, "the chosen beer," and Shmaltz reminds its customers that "exile never tasted so good," "thou shalt covet this" and "don't pass out, pass over."
Go read the whole thing.
- St. Louis Microbrewery Introduces New Beer That Mocks Islam
From RIFT: A St. Louis-based craft brewery is backing away from plans to market a new beer mocking Islam called Submission Ale, after outrage immediately flared on Twitter this morning. But Alpha Brewing Company isn’t necessarily scrapping the...
- I Just Don't Know Where To Go With This. . .
Fox: New British Beer Is Laced With Viagra Forget the little blue pill. A British company has brewed the first beer laced with Viagra. The new brew is called Royal Virility Performance, and has been specially created to mark the upcoming Royal Wedding....
- 1600 Copperhead Road
Dear Uncle Barry. Best watch out for them rev'noors. Signed MR The Hill: Obama as beer-brewer-in-chief By Daniel Strauss - 03/04/11 11:33 AM ET Barack Obama will go down in history as, among other things, the first president to brew his own beer in...
-
Obama doctors recommend moderation of alcohol intake Heh. Send him a case of Molson. Freep: Barack Obama loses beer bet with Canadian Prime Minister By Kirkland Crawford Free Press Sports Writer Something is brewing in U.S.-Canada relations. And it's...
- Nooooooo!!!!!!
That's it, now they've gone and done it. Goddammit now they've crossed the line. . . MSNBC In Oregon and elsewhere, beer tax hikes a-brewing If you've been drowning your economic sorrows in a pint of ale, that could get more expensive....